bookmark_border“AYOMOT” in Aoyama, Tokyo has started handing Shinso skin care.



AYOMOT, founded in 1999 is a total beauty salon that enriches your life, created by Tomoya Suzuki.
The owner of a French restaurant he worked at after graduating high school, taught him that “Most important to a restaurant is the current customers.”
Even now, more than 20 years after its founding, the company still relies on customer introductions and reviews, and not relying on advertising or on social media.
It’s a completely invitation system salon that never follows trends and proposes the best style for each customer.
We have two salons in Minami Aoyama, Omotesando in Japan, and one in New York USA. Salon in Tokyo is completely on an introduction, so if you like to experience the products, please contact directly to the salon and make a reservation.



bookmark_borderSpring’s Best Beauty and Makeup Colors

Now that spring is here, it’s time to switch up the colors of your makeup. Instead of the dark cranberries of winter or the neons of summer, spring’s shades are somewhere in-between. Each season, Pantone releases a list of their hot colors for the seasons, and the Spring 2015 collection is just gorgeous. These shades can be used in your home, your fashion and even your makeup. Let’s take a look at some of the colors of spring and how to best wear them on your face.

Strawberry Ice– This pretty pink shade isn’t too girly or bright, which makes it perfect for just about every skin tone. The shade looks best in forms of a blush (try a cream blush for a higher impact or powder blush for build-able color) or lip stain. The shade gives a flattering glow to skin that is perfectly suited for spring.

Glacier Gray– Who says neutrals can’t be fun? Glacier gray is the perfect shade for a daytime smoky eye- it’s not too dark and can be worn with or without dark eyeliner depending on the event. With a hint of a light blue, the gray is much more flattering than other neutrals on the skin. To keep the shade from being too “disco”, skip the glitter.

Lavender Herb– Attention-loving ladies will turn to this pretty purple shade, which is perfect for spring. For a pop of color without going overboard, use the color to draw on a thin line of eyeliner. It really brings out brown or hazel eyes.

To make the beautiful colors of your makeup last all day, be sure to set it with Shinso Mist!

bookmark_borderHow to Look Like a Beauty Icon

Every woman has a beauty icon- someone who is so gorgeous and has their signature look that she wants to emulate on herself. For some, it’s Hollywood legends Marilyn Monroe or Audrey Hepburn, and for others it’s someone like their grandmother. Either way, one thing is for certain- all beauty icons have their signature look that gave them their title. Here are a few ways to look like a beauty icon.

To start off, you need a nice canvas to work with. Makeup goes on easier and looks its best when the skin is prepped properly. To get great skin, exfoliate a few times a week to get rid of dead skin, and then follow up with a rich moisturizer (you can use Shinso Glow and Essence for both of these routines). After following a skincare routine like this, you’ll start to see results after a few weeks. You’ll notice your makeup goes on easier and looks a lot better.

Next, it’s time to find shades that work with your hair, eyes and skintone. What makes a beauty icon stand out from regular women is that she knows these things and works with them to her advantage. If you have lighter hair, eyes and skintone, you generally are cool-toned. If you have darker hair, skin or eyes, you generally are warm-toned. Cool tones look best in silvery shades, like blues, purples and greens, while warm tones look best in gold shades, like reds, oranges and browns. If someone compliments you when wearing a certain shade of clothing or makeup, take notes. That is generally what works best for you.

Embrace your imperfections. Whether it’s a mole above your lip or very thick eyebrows, every woman has something unique and special about her appearance. Embrace it and make it work for you- it will become your “signature”, and all beauty icons have a signature.