bookmark_borderWhy the Japanese Are Ahead in the Skincare World

Open up any beauty magazine and you’re bound to find an article on Japanese skincare. Topics in these articles range from their intense, multi-step skincare rituals to the advancements in their products through scientific research. So why exactly are the Japanese so “ahead” in the skincare world?

Their extremely thorough and meticulous skincare routines. In Korea, young girls grow up watching their mother’s daily beauty routines, which often involve multiple cleansings, exfoliation, toning, massages and masks. Japanese women view their skin as a prized possession, which leads them to spending a lot of time (and money) on the best products available. 

An investment in research allows them to produce top-notch products. Due to this skincare-obsessed culture, many Japanese brands are investing heavily in scientific research for beauty purposes. Korean culture emphasizes the importance of a meticulous skincare regimen focused on the prevention of aging and dehydration. The more the consumers ask for new, innovative products, the more money will be invested in this research.

They are generally the first to create a beauty or skincare product due to the demand and need of the beauty-obsessed women. Long before they became big in America (we’re talking 8 years before), Korean women were using BB creams, CC creams, cleansing oils, sheet masks, blotting papers, and more. What’s up next? Snail creams, skin cycling, and cleansing water. It’s been said that Korean women spend seven times more on beauty products than American woman, proving they are much more demanding in terms of getting their hands on the “best of the best”.


bookmark_border5 Ways to Erase Sun Damage From Your Skin

The reality of this topic is that sun damage isn’t always completely reversible, which is why it’s super important to always wear sunscreen with high SPF. But if you’ve failed to take the right procedures in your past and your skin shows that, there are a few options to help erase the appearance of sun damage on your skin. Read on to learn how to remove brown spots, wrinkles, and more.

Look for products with SOD, like Shinso Essence. SOD, superoxide dismutase, is a naturally occurring enzyme found in the dermis and epidermis that neutralizes age-accelerating free radicals. SOD is a potent anti-aging treatment that is essential to the production of healthy fibroblasts (skin-building cells) while it repairs previously damaged skin cells. With regular use of Shinso Essence, damaged skin cells are regenerated to a younger version of themselves resulting in a more youthful appearance. Shinso Essence will refine your skin’s texture and leave your face noticeably brighter and youthfully radiant.

Try chemical exfoliation. If your skin is the right type/fit for the procedure, you could try chemical exfoliation. Chemical exfoliation dissolves dead skin cells instead of scrubbing them offthe way buffers and granule cleansers do. Look for a product with a 5 percent to 8 percent concentration of glycolic acid (which is the active ingredient that removes the extra layers of dead cells that are holding all of the brown pigment that has clumped and accumulated over the years).

Use topical creams with antioxidants. Apply an antioxidant-rich topical cream daily, ideally at night. Antioxidants help protect the skin’s DNA to prevent cancer while also protecting the collagen and elastic tissue from free radicals that can cause wrinkles and sagging skin. Look for serums with Vitamin C–based antioxidants, since they work to reduce uneven brown pigmentation.