SHINSO SKIN CARE LTD

Founder•President/CEO

Nao Tsuruta

My journey to launching a skincare brand is deeply rooted in my profound understanding of water.

After graduating high school in Kamakura, Japan, I moved to the United States as a non-English speaker. I earned a degree in aerospace and mechanical engineering from Arizona State University. Following my studies, I joined a major crane company, where I engaged in various international projects. Ultimately, I served as the general manager of the sales and engineering division for the Asia Pacific region. I also built a career establishing Japanese-affiliated companies, with significant projects including the first large-scale desalination facility in Singapore, which produces 136,000 m³/day (30 million gallons per day) of drinking water. Additionally, I contributed to the development of another facility on the artificial island of Palm Jumeirah in Dubai, United Arab Emirates. I founded Aqua Clara, Inc., the first water delivery service in Japan, setting a new standard for quality and accessibility in the industry. Although it’s challenging to summarize my journey, my work has always been deeply connected to water. One of the companies I supported received the prestigious Global Water Awards 2013 in the Industrial Water Sustainability category.

The Skincare Brand was founded by a Rocket Scientist

Shinso SKIN CARE was inspired by my belief that the combination of water and the extraordinary power of Japanese nature can yield remarkable healing products. Over the years, I developed unique anti-aging solutions, carefully monitoring their performance in the diverse landscape of the United States. The feedback has been overwhelmingly positive, reflecting the richness of that multicultural society. It’s rare for a skincare brand to be founded by a scientist specializing in rocket engineering. While our products are rooted in the healing properties of Japanese nature, they have gained recognition worldwide, including in the United States, the United Kingdom, and Singapore. I am confident in the potential for expanding our brand in Japan through reimportation. I invite you to experience the transformative healing power of Shinso SKIN CARE.